Collaboration between SITE and Maritz reveals a shifting qualifier profile, stronger business case and clear design imperatives for the future of incentive travel

SITE, the Society for Incentive Travel Excellence, and Maritz today released headline findings from Investigating the Power of Incentive Travel Across Generations, a major SITE and Maritz collaboration. The study is the most current and comprehensive research into how Boomers, Gen X, Millennials and Gen Z respond to incentive travel, reward and recognition.

The study shows that incentive travel continues to work powerfully across every generation. However, it also reveals that the profile of the people earning travel, the assumptions behind programme design and the meaning of the reward are all shifting.

Travel remains the leading non-cash motivator

When respondents were asked to rate nine reward types for motivational power, individual travel scored highest in the average rating for all generations, with 61% of all respondents describing it as “extremely motivating”. Group travel was second most popular at 50% and both forms of travel outperformed cash, gift cards, points, private and public recognition.

Responding to the headline results, Annette Gregg, CEO of SITE commented: “This research confirms that travel is not under threat from cash. If anything, it is the other way around - cash is under threat from travel. Incentive travel remains the dominant non-cash motivator across every generation.”

The Business Case

The data also demonstrates the business case for incentive travel is both measurable and strong. Among respondents who attended a trip in the past three years, 89% said they were more likely to stay in their job after winning, 89% felt stronger loyalty to the sponsoring company and 93% were eager to win again. More than half, 54%, described the meaning of a group travel experience as “a feeling of achievement”, showing that the intrinsic value of winning can be as important as the trip itself.

Sarah Kiefer, Vice President, Brand at Maritz said: “This data matters because it moves the conversation beyond opinions and gut assumptions. Incentive travel isn’t just a nice reward. It’s a real driver of retention, loyalty and future performance. These findings give program owners a strong business case which reinforces something we see all the time — the emotional side matters. When more than half of people say a group travel experience feels like an achievement, it’s clear the impact goes beyond the trip to create deeper connections within the organization.”

A Modern Workforce

The findings also demonstrate that the workforce motivated by incentive travel today is wider, younger, less remote and more operationally focused than the traditional industry stereotype. Based on 1,000 US respondents, with 960 records forming the core analytical base, the research found that today’s incentive travel qualifier is broader than the industry assumes. 60% of qualifiers in the study work in operations or technology, while fewer than 10% work in sales. 80% earn less than USD 150,000 a year, 60% hold a college degree, roughly three-quarters have been with their company for less than 10 years and fewer than 10 per cent work remotely.

The study also challenges a recent, simplified, anecdotal narratives around Gen Z that say they are disengaged from incentive travel. In fact, 40% of Gen Z respondents had won four or more trips in the past three years, compared with 26% of Gen X and Boomer respondents. Group travel is however less universally appealing to Gen Z. 13% of Gen Z respondents said they dislike group travel or travelling with colleagues, compared with 6% of Gen Y and 7% of Gen X. Gen Z respondents were also less likely to agree that winning a trip made them feel valued or appreciated or more likely to stay in their job. The conclusion is clear: Gen Z is qualifying, Gen Z is travelling, but Gen Z needs programmes designed differently.

Design for Success

In response, the study identifies five design imperatives for incentive travel organisers:

• Guest inclusion and flexibility is the strongest driver of how valued, special and loyal a winner feels.
• Novelty also matters, with first-time destinations consistently outperforming repeat destinations.
• Recognition must be deliberately designed into the trip, particularly for Gen Z.
• Trips of five nights or more, beach, island or adventure themes, moderate group sizes of 11 to 50 and an all-inclusive plus activity format all perform strongly.

Programme eligibility should expand beyond traditional sales roles to reflect a workforce that is now operations-heavy, technology-heavy and multi-generational.

“The next generation of incentive travel will need to be more intentional, more flexible and more inclusive. Guest choice, first-time destinations, built-in recognition moments and experiences that reflect a broader workforce are not ‘nice to have’ design details. They are the factors that determine whether a trip feels personal, motivating and worth pursuing,” added Kiefer. “The message from the research is clear: incentive travel works, but the best-performing programs will be those designed around current and future qualifiers, not who the industry designed for in the past.”

Gregg adds: “This research gives our industry a more sophisticated and more compelling story to tell. Incentive travel continues to outperform other non-cash rewards across every generation, but the data also shows that programme design has to evolve. The workforce being motivated by travel today is broader, more operationally focused and more multi-generational than many traditional models assume. That creates a major opportunity for buyers, DMCs, agencies, destinations and incentive professionals to build programmes that are more inclusive, more intentional and more effective. Most importantly, it gives the industry the evidence it needs to defend incentive travel in the C-suite, not as a discretionary reward, but as a strategic tool for motivation, loyalty and performance.”

The research was undertaken by SITE and Maritz as equal research partners, supported by Hilton and the SITE Foundation.

Jonathan Richards, president of the SITE Foundation concludes: “SITE Foundation is committed to funding research that advances the incentive travel industry and gives professionals the evidence they need to demonstrate value. This study moves the conversation beyond anecdotes, showing how incentive travel motivates a changing workforce and how programmes can be designed to deliver stronger outcomes for participants, businesses and the wider industry.”

Download the report via - https://siteglobal.com/research/maritz-site-research

Notes to editors

Investigating the Power of Incentive Travel Across Generations is a SITE and Maritz co-market study, supported by Hilton and SITE Foundation.

The study surveyed 1,000 US respondents born between 1946 and 2005, all of whom had had the opportunity to earn travel through an incentive or recognition programme in the previous three years. The survey included 57 questions, 186 variables, 11 short-answer text boxes and three long-answer comment boxes. Fieldwork took place from 30 January to 6 March 2026. Following data cleaning, 960 respondent records form the core analytical base.

About SITE
The Society for Incentive Travel Excellence (SITE) is the only global network of incentive travel professionals dedicated to strengthening and supporting the incentive travel industry. SITE serves a worldwide network of professionals committed to delivering exceptional motivational experiences that drive business results. Through advocacy, research, education, and networking opportunities, SITE connects professionals to create better business opportunities, drive corporate success, and promote the long-term value of incentive travel.

For more information, visit www.siteglobal.com
About Maritz

Maritz is a 132-year-old leader in business and human performance that elevates human potential through tailored solutions in channel partnerships, loyalty, employee rewards, sales incentives, automotive and meetings & events. We use our deep knowledge of behavioural science, combined with data insights and analytics, to solve business challenges for our Fortune 500 clients.

For more information, visit www.maritz.com

To be removed from the SITE press list, please contact adam@soaringww.com

Adam Baggs
Managing Director
Soaring Worldwide

Mob. 07970 507151

adam@soaringww.com
www.soaringww.com

New wins across Indigenous, engineering, energy and science events point to growing sector strength and future repeat business

Rogers Centre Ottawa is building on a strong year as a growing number of first-time conferences choose the venue, creating fresh momentum in sectors where the centre already has a foothold and helping open the door to future repeat business.

This year’s conference mix includes a notable number of new-to-centre events, alongside established repeat business that continues to perform strongly. Among the upcoming conferences are the International District Energy Association Conference,  International District Energy, PlantBiology 2026, International Conference on Residency Education and just recently, the Canadian Nuclear Association’s CNA2026 conference, reflecting a healthy blend of new opportunities and repeat relationships.

For Rogers Centre Ottawa, growth is particularly strong in sectors where one successful event has led to others. Indigenous events are a strong example. Following WAVES 2025, the Global Indigenous Languages Summit at the centre last summer, the venue has seen growing interest from organisers looking for a convention centre that can support cultural protocols and create a more thoughtful delegate experience. Rogers Centre Ottawa works with clients on considerations such as smudging, drum circles, Indigenous chefs and culturally relevant menu offerings, helping events feel authentic to the communities they serve.

Engineering and technology conferences are another area where momentum is building. IEEE events have helped demonstrate the strength of Ottawa’s research, innovation and technical talent, while also showing how a more focused account management, with sector specialists, can build confidence and deepen relationships over time. That is helping create new opportunities in sectors where the city already has strong credentials and long-term appeal.

The rise in new business is also contributing to a busier calendar overall, with early summer dates attracting particularly strong demand. Months that were once seen as more negotiable are now drawing significant interest from organisers looking for a capital city destination that offers accessibility, walkability and value, without sacrificing profile or experience.

“Rogers Centre Ottawa is seeing real momentum from conferences that may never have considered Ottawa before, alongside organisers who arrive for one event and leave seeing the city as the right fit for another,” said Carly Grace, Vice-President of Sales at Rogers Centre Ottawa. “When a sector sees that the venue, destination and local expertise all align, that success tends to build on itself. That is exactly what we are seeing now.”

Working closely with Ottawa Tourism, hotel partners and stakeholders across the city, Rogers Centre Ottawa continues to convert that interest into long-term relationships that support both the venue and the wider visitor economy.

As more organisers look beyond the largest gateway cities for availability, value and a more connected delegate experience, Rogers Centre Ottawa is increasingly well positioned to benefit, offering a combination of flexibility, partnership and destination appeal that is helping new sectors grow.

ABOUT THE ROGERS CENTRE OTTAWA
The Rogers Centre Ottawa - Canada’s Meeting Place - is an internationally renowned convention centre located on the Rideau Canal in downtown Ottawa, Canada’s capital. With bold, modern design, a naturally lit interior, and magnificent views, the Rogers Centre offers an unparalleled and environmentally responsible setting for conventions, conferences, meetings and exhibitions of any size. Since opening in 2011, the Centre has hosted thousands of events, generating millions of dollars of economic impact for the city of Ottawa and the province of Ontario. In 2020, it was named the world’s best convention centre by the International Association of Convention Centres (AIPC).

The Ottawa Convention Centre Corporation is an agency of the Government of Ontario. For more information, visit rogers-centre.ca 

Toronto—For years, onsite badge printing has forced event teams into choosing between two compromises:

1) Pre-print every badge in advance and accept headaches like misspelled names, last-minute swaps, hours spent stuffing plastic badge holders the night before, and searching through tables or bins of (hopefully) alphabetically-sorted badges. Or…

2) Invest in expensive, bulky thermal or color printing kiosks that ship in crates, demand technician setup, and might blow a circuit if you have too many of them on a single extension cord.

Finally, EventMobi is launching a third option: BadgeON™.

WHAT IS BadgeON™?

BadgeON™ is a battery-powered, wireless, portable badge printing and check-in station that sets up in minutes. The first of its kind as a DIY solution that is reliable and simple to operate without any third-party technicians hanging around onsite. 8’ banquet tables with alphabetized names have finally met their match, and planners have the ability to completely change how, and where, attendees are welcomed.

With BadgeON™, event teams can move check-in beyond the registration desk. Stations can be placed in a hotel atrium, at an outdoor welcome reception by the pool, at a session room entrance, or literally anywhere on a trade show floor, and not just where there’s a power outlet. A single event can run multiple distributed check-in points, airport-style, without running cables or coordinating power. For small to mid-size events that have never been able to justify on-demand badge printing budgets, BadgeON™ delivers an onsite experience that previously required five-figure infrastructure.

THE HARDWARE

BadgeON™ comes in two form factors: a battery-powered floor stand that can be placed anywhere across a venue, and a desk-mounted unit for staffed registration tables. Each station pairs an iPad with a compact label printer chosen specifically for simplicity and reliability at live events. Label printers do not jam, do not need ink cartridges, and can run on battery power for a full event day. Badges print on demand, personalized at the moment of check-in, and can be applied to multiple materials including: laminated cardstock, metal, PVC, cardboard, or RFID badge stock, or even event swag like notebooks and water bottles.  

“For years, event teams have had two choices: pre-print every badge in advance, or pay enterprise prices for bulky kiosks chained to a wall outlet,” said Bob Vaez, CEO and Founder of EventMobi. “We wanted to change that. BadgeON™ is affordable, easy to operate, and self-managed by the planning team without specialist support. It makes a welcome experience possible that simply wasn’t before. You can place check-in stations in an atrium, at an outdoor reception, or anywhere across a venue. Even multiple locations. The wall outlet stops dictating the floor plan.”

THE APP

While the new hardware is impressive, the redesigned EventMobi BadgeON™ App (formerly the EventMobi OnSite App) is also turning heads. It’s now capable of incredibly fast session check-in, down to less than a second per badge in Express Scan mode. New backend logic means you now have full access control over who can, and can’t, enter a session. The operator can easily see how many seats are remaining, how much time until the session starts, and how many reservations haven’t checked in yet.

WHO IS THIS FOR AND HOW MUCH DOES IT COST?

BadgeON™ is designed for events between 200 and 2,000 attendees, the segment where the cost and complexity of enterprise badge printing has historically been hardest to justify. Software license scales with attendee volume rather than locked hardware contracts. Although owning and fully purchasing a single wired desk-mounted solution is as low as $1,000, the majority of EventMobi customers to date have opted to rent the kit per event for simplicity of logistics and simplify overhead.

Rental prices including all hardware and shipping for two desk-mounted wired solutions, or a single portable floorstand station start at $1,250 for a five-day conference. Each kit includes an iPad, printer, optional battery, stands, and label rolls. Lanyards and custom-designed badge stocks are also offered as an extra cost based on the size of the event. 

EventMobi serves more than 30,000 event planners across 92 countries, and BadgeON™ extends that reach into onsite operations globally with a partnership with One World Rental with offices in London, New York, Paris, Dubai, and Singapore.

Customers can begin using the BadgeON™ App and booking the portable station on May 13, 2026, with hardware shipping in July. EventMobi will demonstrate the solution publicly for the first time at IMEX Frankfurt, May 19 to 21, 2026. Event planners attending IMEX Frankfurt can see BadgeON™ in action at the EventMobi stand. Full product details and rental or purchase inquiries are available at eventmobi.com.

About EventMobi

Since 2009, EventMobi has helped more than 30,000 event planners across 92 countries create, manage, and deliver engaging in-person, virtual, and hybrid events. EventMobi’s event management platform covers the full event lifecycle, from registration and communications to onsite check-in, badge printing, and attendee engagement. Organizations including Visa, TD Bank, the American Political Science Association, and the International Society for Heart and Lung Transplantations rely on EventMobi to run events that demand high attendee engagement and reliable onsite operations. EventMobi maintains a 90%+ customer satisfaction rating and offers flexible pricing alongside a full range of professional services.

Learn more at www.eventmobi.com

Contact

press@eventmobi.com

Victoria's most intentional hotel raises the bar for extended stays, multi-generational travel, and the art of genuine hospitality

The transformation will thoughtfully reimagine the hotel's Pure Coastal Luxury identity

Vancouver, BC/CNW/—Fairmont Waterfront is pleased to announce the completion of the first phase of its comprehensive, multi-year renovation. This initial phase marks the transformation of 96 guest rooms across the hotel's top four floors, introducing a refined design that reimagines the property's signature Pure Coastal Luxury identity.

• Evolving expectations of destination leadership, including governance, funding and accountability   

• Stakeholder understanding of modern destination organizations, with insights from industry and global partners   

• Impact measurement and the role of AI, expanding conversations beyond economic impact to include community outcomes   

• Public and private sector alignment, highlighting how collaboration drives stronger results 

• Advocacy planning with boards, including a working session to develop actionable frameworks   

• Destination storytelling and community connection, showcasing case studies from leading destinations   

• Sustainable funding and shared responsibility, reinforcing advocacy as a collective effort  

• A clearer understanding of the evolving role and value of destination organizations   

• Practical tools and language to advocate effectively within their communities   

• A stronger sense of shared responsibility for destination success  

Toronto, ON—Atlific Hotels is proud to announce the completion of extensive renovations of its managed property, Best Western Plus Burnaby. The multi-million-dollar transformation introduces refreshed guestrooms, redesigned public spaces, and elevated guest amenities. Completed as of March 2026, the thoughtful updates ensure the longstanding property continues to serve traveller needs well into the future while reflecting the vibrant local character of Burnaby.  

“Best Western Plus Burnaby has been a trusted accommodation choice in the community for many years and this renovation brings a new level of comfort, style, and functionality to its welcoming spirit,” said Philippe Gadbois, COO at Atlific Hotels. “We are thrilled to reintroduce the hotel with a contemporary look and feel that better serves our guests and the neighbourhood.”

The design concept is rooted in a sense of West Coast ease, pairing clean, modern lines with natural textures, rich wood tones, and a calming palette inspired by the Pacific Northwest. The goal was to bring the hotel into harmony with Burnaby’s natural surroundings and strong sense of community. Organic materials, warm lighting, and subtle design nods to the region’s scenic parks and mountain backdrop help ground the guest experience in its West Coast setting.

Updated guestrooms now feature newly installed furnishings and case goods, modernized bathrooms with upgraded fixtures, local design accents and curated artwork as well as enhanced lighting and technology for business and leisure stays alike. Each space is crafted to deliver an atmosphere that is bright, comfortable, and intuitive for today’s traveller.

The transformation extends well beyond the guest rooms. Best Western Plus Burnaby now welcomes guests with a redesigned lobby offering an open, airy layout, modernized breakfast and gathering spaces and updated corridors and common areas that reflect the new design direction. The refreshed environment adds a sophisticated yet relaxed vibe that encourages guests to linger, work, and connect. 

Conveniently located in Burnaby, just 30 minutes from Vancouver International Airport and a short SkyTrain ride from downtown Vancouver, the Best Western Plus Burnaby offers easy access to the region’s top business and leisure attractions. Guests are minutes from Metropolis at Metrotown, Burnaby Village Museum, Burnaby Lake, theatres, parks, and recreational facilities, with iconic Vancouver landmarks such as Queen Elizabeth Park and Grouse Mountain also within easy reach. The hotel is ideally situated for business travellers visiting nearby institutions including Burnaby Hospital, the Burnaby Lake Sports Complex, and the British Columbia Institute of Technology, making it an excellent choice for both work and relaxation.

ABOUT ATLIFIC HOTELS

Atlific Hotels is one of the leading hotel management companies in Canada operating more than 20 hotels with offices in Montreal, Toronto, and Vancouver. Atlific Hotels has over 65 years of experience managing well-known Canadian hotels, resorts, and extended-stay properties. The company has built a reputation for offering comprehensive accounting reporting, information technology solutions and support, strategic revenue-generating sales and marketing plans, and award-winning revenue management programs.

Media Contacts:
Mindy Cummings or Hannah Rastrick
mindy@aerialpr.com | hannah@aerialpr.com

Recognized for leadership in sustainability and excellence in guest experience at the province's premier hospitality awards

Victoria, BC/CNW/—On April 15 at the 2026 BC Hotel Association Awards Gala, The Parkside Hotel & Spa received two distinguished awards: Sustainability Champion and Accommodation of the Year.

Since opening in 2009, the hotel has demonstrated that responsible operations and exceptional guest experiences go hand in hand. The Sustainability Champion award honours a property that leads the industry in environmental responsibility and inspires peers and communities through meaningful, measurable action. Meanwhile, the Accommodation of the Year award recognizes a property that sets a high standard of excellence across BC's accommodation sector through outstanding achievement, leadership, and innovation. Together, the two awards reflect the essence of what The Parkside Hotel & Spa has built over nearly 20 years: a place where genuine hospitality and a deep commitment to sustainability are woven together.

Designed with purpose from the ground up, The Parkside Hotel & Spa was the first hotel in Canada, and the first urban hotel globally, to join Beyond Green's portfolio of the world's most sustainable hotels. From on-site beekeeping and green roofs to energy-efficiency and an industry-leading 92% waste diversion rate, sustainability is embedded in every aspect of operations. A partnership with Veritree means one kelp is planted for every guest stay, directly supporting the health of BC's coastal ecosystems. The hotel also extends its impact beyond its walls, sharing nearly two decades of responsible stewardship with community members and industry peers alike.

There is something quietly remarkable about a stay at The Parkside. Spacious one- and two-bedroom suites with full kitchens and private balconies offer the comfort of a home away from home, while the rooftop gardens invite guests to gather around the fire, toast s'mores, and take in sweeping views of downtown Victoria. The property offers a 25-meter indoor pool, hot tub, fitness room and full collection of restorative treatments at The Parkside Spa, all anchored by the signature Drift Float program, a one-of-a-kind sensory experience available nowhere else in Victoria. The private Parkside Theatre adds another unexpected layer, with intimate screenings and Dolby surround sound. From the tranquil koi pond atrium to stargazing on the rooftop, every corner is designed with intention.

"Receiving both the Sustainability Champion and Accommodation of the Year awards is a very meaningful moment for our entire team," says General Manager Trina White. "We opened in 2009 with the belief that doing right by people and the planet would always be good hospitality. These awards confirm that belief and fuel everything we do next."

The Parkside Hotel & Spa continues to serve as a model for what responsible leadership looks like in practice, proving that a hotel can be a force for good while delivering an outstanding experience to every guest who walks through its doors. Learn more at www.parksidevictoria.com and explore the hotel's commitment to people, place, and planet on the Sustainability page.

ABOUT THE PARKSIDE HOTEL & SPA  
Located in the heart of Victoria, British Columbia, The Parkside Hotel & Spa combines urban sophistication with the serenity of a Pacific Northwest retreat. As Canada's first member of the Beyond Green global portfolio of hotels, The Parkside proudly upholds its foundational mission to sustainability, achieving carbon neutrality in its operations. This all-suite hotel provides guests with a luxurious home away from home, featuring spacious accommodations, modern amenities, and versatile meeting and event spaces. Guests can rejuvenate at The Parkside Spa, complete with an indoor pool, hot tub, and fitness center, savour local flavours at Tre Fantastico Bistro, or relax on the stunning rooftop patio complete with gathering spaces and cozy firepits. With Victoria's vibrant attractions just steps away, The Parkside Hotel & Spa provides an unforgettable experience for business and leisure travellers alike, blending exceptional service with a distinctly West Coast vibe. Learn more at www.parksidevictoria.com.

ABOUT BEYOND GREEN
Beyond Green is a global community of bold leaders advancing sustainable travel. Operated by Preferred Travel Group, the brand includes Beyond Green Hotels, a portfolio of rigorously vetted member hotels, resorts, lodges, and unique accommodations evaluated against more than 100 sustainability indicators aligned with global best practices and the United Nations Sustainable Development Goals, and Beyond Green Consulting, which provides strategic advisory services to destinations, hospitality brands, and mission-aligned organizations to build sustainability strategies, strengthen storytelling, and design impactful travel experiences. By fostering a culture of bold leadership, collaboration, and shared learning, Beyond Green empowers travelers and industry stakeholders to make informed choices that benefit both people and the planet. For more information, visit www.StayBeyondGreen.com.  

SOURCE The Parkside Hotel & Spa Ltd.

Hotel Media Contact: Lisa Roughley, The Parkside Hotel & Spa, 250.686.4762, lisa@roughleyspeaking.com; Beyond Green Media Contact: Hannah Nelson, Senior Director, Global Communications & Media Relations, 303.885.7186, hnelson@staybeyondgreen.com

Appointment strengthens Bermuda’s global market engagement and group sales strategy

Hamilton, Bermuda—The Bermuda Tourism Authority (BTA) has announced the appointment of Eric S. Kincaid as Vice President of Sales and Business Development, effective April 6, 2026.

In this role, Kincaid will lead the BTA’s global sales and business development functions, supporting delivery of Bermuda’s National Tourism Plan. His focus includes strengthening group and business travel, with targeted efforts across meetings, incentives, conferences and events (MICE), as well as sports and maritime sectors. He will also prioritize strategic partnerships with luxury leisure trade partners, including key consortia and travel networks, to expand Bermuda’s presence in high-value markets.

“It's an honour to join the Bermuda Tourism Authority and contribute to advancing the island’s position on the global stage,” said Kincaid. “This role presents an incredible opportunity to lead with strategy and purpose — driving sales performance, fostering meaningful industry relationships and delivering long-term value for Bermuda’s tourism economy.”

Kincaid brings extensive experience in destination marketing and convention sales, with established relationships across key U.S. markets. He previously served as Vice President at Choose Chicago and as National Account Director of Citywide Sales at Destination DC, where he focused on securing large-scale, citywide events. He began his career with Marriott International, holding progressive sales leadership roles over more than a decade.

An active industry leader, Kincaid serves on the PCMA HBCU Taskforce, is Chair of the ASAE Industry Partner Alliance, and sits on Destinations International’s Advisory Leadership Board. He holds a Bachelor of Arts in Business Administration from the University of North Carolina at Greensboro.

Kincaid is a member of the BTA’s Leadership Team, working across the organization to advance strategic priorities, strengthen market engagement, and support commercial outcomes aligned with the National Tourism Plan.

“Eric’s appointment strengthens our focus on how we target and convert both leisure and group business in key markets,” said Acting CEO Erin Wright. “His experience will support more targeted sales efforts across priority segments, while advancing our goal of improving how we invest and respond to shifting demand.”

Group travel represents an important source of year-round visitation for Bermuda, driving room nights and visitor spend, particularly during the shoulder seasons when demand is typically lower. It supports industry stability and creates opportunities for repeat visitation, as many travellers are introduced to Bermuda through business, sporting events — including tournaments, championships, training retreats and participatory races — and other group experiences. This exposure helps convert first-time visitors into future leisure travellers, making group and sports travel important contributors to both immediate impact and sustained visitation.

Centre prepares to celebrate April 8 milestone while positioning Niagara
for more conferences, trade shows and major events

Niagara Falls Convention Centre (NFCC) will mark its 15th anniversary on April 8, celebrating a decade and a half of hosting impactful events. Over the past 15 years, NFCC has hosted 1,600+ events, ranging from venue-wide conferences to multi-day consumer shows and city-wide sporting events. While reflecting on the past 15 years, NFCC is looking ahead to new growth as Ontario’s refreshed destination strategy for Niagara Falls spotlights business events and tourism infrastructure.

Since opening in 2011, NFCC has been host to national and international organizations, welcoming nearly 2,000,000 attendees to the Convention Centre. These high-profile events have generated more than 500,000 room nights for local hotels and produced an estimated $500 million in economic impact to the City of Niagara Falls. NFCC employs nearly 50 full-time staff, and during peak event periods, expands its workforce with more than 150 part-time team members across all departments, while continuing to create meaningful opportunities for regional partners and suppliers.

“For 15 years, NFCC has been a place where industries connect, ideas move forward, and Niagara shows what it can do on a national and international stage,” said Tim Oldfield, President & General Manager, Niagara Falls Convention Centre. “With renewed focus on destination development, we’re ready to welcome the next wave of meetings and events that support local jobs, strengthen tourism and generate year-round economic activity.”

“With 15 years under its belt, the dedicated team at the Niagara Falls Convention Centre has grown it into an exciting destination! Nestled near the falls, it enhances the top tier offerings we have to explore here! We’re very proud of the NFCC becoming a trusted and familiar location for conference-goers from all over Canada and internationally! Come for a conference, stay to have fun!” says Mayor Jim Diodati, City of Niagara Falls.

• NFCC opened April 8, 2011, and will mark 15 years of operation in April 2026.

• NFCC offers more than 200,000 sq. ft. of flexible meetings and event space in Niagara.

• Niagara Falls Convention Centre has driven an estimated $500 million in economic impact.

To mark the anniversary, NFCC will share highlights from the past 15 years and outline priorities for the year ahead, including continued service excellence, sustainability initiatives, such as its industry leading food recovery program, and expanded partnerships across the region. Media interviews are available upon request.

About Niagara Falls Convention Centre
The Niagara Falls Convention Centre (NFCC) is the largest meetings and events facility in Niagara, offering more than 200,000 square feet of flexible space designed for conferences, trade shows, corporate gatherings and large-scale public events. Learn more at www.fallsconventions.com.

adn is proud to welcome five new bilingual talents with rich and complementary backgrounds. Grounded in real-world experience and driven by impact: Tasha Kheiriddin, Salwa Salek, Martine Roy, Fred Colantonio and Agathe Tupula Kabola join our network of speakers who help teams take action.

Five perspectives to address today's challenges

Tasha Kheiriddin

Political analyst, media trainer and strategic advisor, Tasha is one of the most influential voices in Canada on political, public and economic issues. Fully bilingual (FR/EN), she is a national political columnist for Postmedia, a senior geopolitical writer for GZero Media, and a political analyst at Radio-Canada.

With over 20 years of experience, she also offers media training and executive communication coaching, helping leaders sharpen their messaging, handle high-pressure interviews and strengthen their public presence.

Salwa Salek

President and co-founder of Décigone Conseil, former executive at Desjardins, Salwa supports organizations in Canada and Spain with a structured yet deeply human approach. Entrepreneur and speaker, she bridges strategic vision, performance and hands-on experience to help teams clarify their priorities, align their decisions and turn ambition into concrete action.

Martine Roy

Member of the Order of Canada, advocate and leading figure in diversity, equity and inclusion, Martine brings a powerful voice shaped by lived experience and a longstanding commitment to justice and dignity. After 20 years at IBM and time at TD, she helps organizations move from intention to impact, making inclusion tangible, credible and centred on human dignity.

Agathe Tupula Kabola

Speech-language pathologist, host, columnist, international speaker, trainer and author, Agathe is an expert in human communication, grounded in science and driven by social, educational and organizational impact. A recognized media voice, she brings rigour and sensitivity to how we speak, listen and connect, and to how these dynamics shape inclusion, collaboration and the quality of relationships, both at work and in society.

Fred Colantonio

Rock'n'Roll Criminologist, international speaker CSP®, mentor and author, Fred has been challenging the status quo for over 20 years with organizations that refuse to settle for average. With energy, humour and a keen understanding of human behaviour, he helps leaders build cohesion, drive innovation, embrace bold leadership and communicate in ways that create real momentum.

With these five bilingual talents, adn strengthens its ability to support leaders and teams on what matters most: aligning strategy with execution, building inclusive cultures, leading change with impact and communicating with clarity and confidence. Adrien Tombari, President and Founder of adn

A shared ambition: to shape the future of work

With the arrival of Tasha Kheiriddin, Salwa Salek, Martine Roy, Fred Colantonio and Agathe Tupula Kabola, adn continues to grow as a leading bilingual speakers and facilitators bureau in Canada, supporting organizations from keynotes to coaching, from training to interactive workshops so that every speaking engagement becomes a real driver of change.

Book a meeting with our team to discuss.

New guide empowers planners to create experiences that strengthen teams and strategic outcomes, alongside a limited-time introductory offer for group bookings.

Victoria, BC, March 4, 2026 /CNW/—The Parkside Hotel & Spa announces the release of The Parkside Retreat & Wellness Guide, a planning resource for purpose-led team experiences that positions restoration and renewal as essential to productive corporate gatherings. The guide reflects a shift in how organizations approach off-site meetings, creating opportunities for teams to restore energy, strengthen alignment and advance business priorities.

To mark the launch of the guide, The Parkside Hotel & Spa is offering a complimentary private DRIFT Floating Sound Meditation session for qualifying groups. This immersive wellness experience is available to new bookings of 20 or more guest rooms that include at least one reserved meeting space. Reservations must be confirmed by September 30, 2026, with events hosted by February 28, 2027.

Veteran event technologist to strengthen industry education and community partnerships at EventMobi.

Toronto—The marketing and events landscape is already experiencing a seismic shift beneath the feet of event planners thanks to AI. That dual-edged sword is not only enabling incredible improvements in technology, but is also dramatically increasing the amount of auto-generated content, emails, and social media posts.

EventMobi wants to leverage these tools to improve the lives of the people that rely on the platform, and is already using AI to change the way planners work with their attendees’ data.

At the same time, there is a need to create high-value, authentic, original, human-curated content that leverages education and storytelling to bring value to the more than 30,000 event planners across 92 countries that EventMobi serves. That’s why EventMobi is proud to announce the appointment of Brandt Krueger as Director of Industry Relations & Partnerships.

In this newly created role, Krueger will shape EventMobi’s industry content strategy, build and deepen partnerships with leading meetings and events associations and communities, and help event professionals navigate the rapidly evolving event technology landscape with clarity and confidence.

Krueger brings almost 30 years of hands-on experience in event production and technology, along with an extensive track record of industry education and advocacy. He is the author of the most recent edition of the MPI Hybrid Meetings Playbook, which helped establish a practical framework for designing and producing hybrid events during a period of rapid change. Through his work with the Event Leadership Institute, he helped train more than 4,000 event professionals through certificate programs supported by Meeting Professionals International (MPI) and the Professional Convention Management Association (PCMA). He has been consistently named one of the Most Influential Event Technology Professionals by the Global Eventex Awards.

“Brandt understands this industry from the inside out,” said Bob Vaez, CEO and Founder of EventMobi. “He’s the best person for this role for three reasons: He has actually spent his career helping event professionals do better work through smarter use of technology; he has an incredibly clear and engaging way of telling stories; and he knows what it takes to build deep relationships across the events industry.”

He has been a host and producer on multiple podcasts, including the Where’s the Future? podcast and the Event Tech Podcast, which explored how emerging technologies affect real-world event design and production. His work has regularly appeared in leading industry magazines and online publications. Krueger has been a frequent speaker at global industry events, including MPI World Education Congress, IMEX America and Europe, Event Tech Live, and even a 3-day intensive event training session for government officials in Turkmenistan.

“EventMobi has earned a strong reputation by building technology that actually supports how events work in the real world,” said Krueger. “They’ve been helping planners manage their events for over 15 years- not some fly-by-night startup. I’m excited to join the team and help tell those stories: sharing practical insights, strengthening industry partnerships, and supporting event professionals as they adapt to what’s next. I can’t wait to start telling the EventMobi story!”

In his role, Krueger will lead EventMobi’s thought leadership initiatives, including podcasts, webinars, and educational content. He will also oversee strategic relationships with industry associations such as MPI, PCMA, and other professional communities, identifying opportunities that expand EventMobi’s impact and value across the events ecosystem.

About EventMobi:
EventMobi provides event management software that helps organizations engage audiences through impactful in-person, virtual, and hybrid events. Founded in 2010 EventMobi supports more than 30,000 event planners worldwide with a platform that includes event registration, speaker and exhibitor management, onsite badge printing and check-in, and an award winning mobile event app platform built for elevating engagement and networking at live events. Customers include the GE HealthCare, World Health Organization, Dawn, and BDP International.

Learn more at www.eventmobi.com

About Brandt Krueger:
Brandt Krueger is an internationally recognized event technology leader with more than 30 years of experience in live event production, consulting, and education. Named one of the 50 Most Influential Event Technology Professionals by the Global Eventex Awards, he is known for translating complex technology into practical guidance for event teams. Krueger is based in Minneapolis, Minnesota.

Connect with Brandt on LinkedIn: https://www.linkedin.com/in/brkrueger/ 

Contact Information: press@eventmobi.com

An exceptional destination where every detail embodies elegance and refinement

Laval, QC/CNW/—Ômage Hotel Montréal/Laval launches today, marking the debut of a brand-new boutique hotel following a ten-month transformation of the former Hilton Laval. The property now operates under a new identity as part of Tribute Portfolio, Marriott Bonvoy's collection of independent hotels.

Designed as a welcoming living space, Ômage Montréal/Laval features interiors inspired by the power of the elements and a distinctly local character, with the goal of bringing together both travellers and the Laval community. Located at 2225 Autoroute des Laurentides, near major highways as well as key business and leisure destinations, the hotel establishes a new benchmark for boutique hospitality in the region.

This extensive transformation has resulted in an entirely new guest experience. Guest rooms, common areas, architectural details and the brand identity have all been redesigned to create a warm and distinctive destination. The hotel is positioned as a true social hub, equally suited to business and leisure travellers and local residents alike.

"Seeing Ômage Montréal/Laval come to life is an incredible source of pride for our entire team. This project reflects an ambitious vision: to deliver a contemporary boutique experience with a strong sense of character, where guests feel comfortable from the moment they arrive, supported by attentive service and spaces designed for comfort, connection and meaningful moments," said Annie-Ève Frigon, General Manager of Ômage Hotel Montréal/Laval.

A boutique experience rooted in the community
Imagined as a gathering place, Ômage Montréal/Laval blends design, hospitality and local roots to create a vibrant and welcoming living environment. Inspired by the region's landscapes, materials and natural resources, the concept reflects Laval's energy and dynamism.

Upon arrival, visitors are welcomed by a striking chandelier designed by CAMDI Design in a lobby bathed in natural light thanks to a vast glass atrium. A warm fireplace, sunlit terrace, long communal tables, inviting sofas and more intimate nooks create an environment conducive to remote work, meetings, events and relaxation.

Each space has been thoughtfully designed to encourage interaction and social connection, in keeping with Ômage Montréal/Laval's commitment to building lasting ties with its community.

A design driven by the power of the elements
Developed in collaboration with CAMDI Design, the concept draws inspiration from the strength of the elements and local natural resources. Wood, stone, steel, water and fire are expressed through the architecture and decorative details, showcasing local and eco-responsible materials.

Outside, the façade redesigned by DMA Architectes incorporates new architectural features that evoke the power of natural elements. This creates a bold visual signature for the property's renewal.

Reimagined accommodations and event spaces
Spread across 10 floors, the hotel's 190 rooms have been fully renovated in a nature-inspired palette dominated by shades of green and white. Among them, 42 extended-stay suites with fully equipped kitchens provide an ideal solution for longer stays, combining functionality, comfort and elegance.

Corporate spaces have also been redefined to meet the needs of business clientele. A privatizable library, modular meeting rooms and a bright hall create a flexible setting for meetings and events.

Ômage Hotel Montréal/Laval thus offers a human-scale boutique experience at the intersection of lifestyle, design and business hospitality.

A first in Laval under Tribute Portfolio
With this opening, Ômage Hotel Montréal/Laval becomes the fourth Tribute Portfolio hotel in Québec and the first in Laval, joining an international collection of more than 155 hotels in over 30 countries. As a member of Marriott Bonvoy, the hotel allows guests to earn and redeem points while enjoying exclusive benefits and unique experiences.

For more information about Ômage Montréal/Laval or to book a room, visit: www.omagehotel.com. Visuals are available here.

About Groupe Hôtelier Grand Château
Owned by Groupe Hôtelier Grand Château (GHGC), Ômage Hotel Montréal/Laval is part of a tradition of excellence spanning over 40 years in hospitality and customer service. The group also owns the Sheraton Laval and is distinguished by recognized expertise and an ongoing commitment to delivering exceptional guest experiences.

SOURCE Ômage Hotel Montréal/Laval

For further information: Contacts média : Valérie Lavoie, Marelle Communications, vlavoie@marellecommunications.com, 438-885-9135; Bruno Bernier, Ômage Hotel Montréal/Laval, bbernier@ghgc.ca

Toronto, ON—Atlific Hotels is proud to announce the completion of extensive renovations at its managed property, Radisson Hotel Montreal Airport. The thoughtful enhancements seamlessly combine improved functionality with contemporary design, creating a warmer and more welcoming experience for guests travelling to Montreal. 

“Radisson Hotel Montreal Airport is dedicated to making guests feel at home through exemplary service and amenities, and these renovations introduce a new level of comfort and style to the hotel’s welcoming spirit,” said Philippe Gadbois, COO at Atlific Hotels. “We are thrilled with the refreshed look and feel of the property.” 

The transformation begins in the hotel lounge, where guests are greeted with an abundance of natural light, classic white walls and tilework, and an elegant floral carpeting for a vibrant pop of colour. Serving as the central hub of the property, the lounge is complimented by a decorative fireplace and modern furniture, creating an inviting space to gather, while sleek booths offer a quiet retreat for those seeking a moment of calm. 

All 258 guest rooms and suites have been refreshed with new wallpaper, headboards, upgraded bathrooms, and luxury vinyl flooring, including a neutral marbled tile at each entrance, providing a comfortable and stylish space to relax and recharge. 

After a restful night’s sleep, guests can begin their day with breakfast at the hotel’s charming onsite restaurant, which has been given new life with updates to furnishings, wall finishes, and carpeting. As evening falls, the hotel bar comes alive, offering a curated selection of drinks alongside a full dinner menu of elevated pub favourites. Designed for guests on the go, the Marketplace enhances the hotel experience by providing convenient meal options and a thoughtful assortment of everyday essentials. 

Those looking to maintain their wellness routine can take advantage of the 24-hour fitness centre, while others may opt to stay active at the outdoor park or engage in friendly competition in the game area. Afterwards, guests can unwind in the Atrium, featuring an indoor heated pool surrounded by tropical greenery and the soothing sounds of a fountain. 

The Radisson Hotel Montreal Airport simplifies travels with a complimentary 24-hour shuttle service to and from the Montreal-Trudeau International Airport, as well as onsite gated parking for those arriving by car. Whether visiting nearby corporate headquarters and Ville Saint-Laurent’s Industrial Technopark or exploring the Royalmount shopping centre and downtown Montreal attractions, the hotel offers a convenient base for every type of traveller. 

ABOUT ATLIFIC HOTELS
Atlific Hotels is one of Canada’s leading hotel management companies with offices in Montreal, Toronto and Vancouver. With over 65 years of experience managing well-known Canadian hotels, resorts, and extended-stay properties, the company has built its reputation as a leader in operating independent hotels and resorts as well as internationally recognized hotel brands such as Marriott, IHG Hotels & Resorts, Wyndham Hotels & Resorts and Hilton. Atlific is known for offering comprehensive accounting and reporting, information technology solutions and operational support, strategic revenue-generating sales and marketing plans and award-winning revenue management programs. For more information, please visit www.atlifichotels.com.  

FOR MEDIA INQUIRIES PLEASE CONTACT:
Hannah Rastrick or Mindy Cummings
Aerial Communications Group
647.401.8792 / 647.280.9978
hannah@aerialpr.com / mindy@aerialpr.com 

Chelan takes on a pivotal role to lead the next chapter of hospitality at the flagship property

Toronto/CNW/—Four Seasons Hotel Toronto proudly announces the appointment of Chelan Goonetilleke as its new General Manager. Chelan brings a wealth of experience and a passion for excellence, transferring from Four Seasons Resort and Residences Whistler, where he served as General Manager.

Chelan's career with Four Seasons began in 2007 as Senior Director of Marketing for the brand's resorts in Mauritius and Seychelles. His journey later took him to Dubai, where he oversaw marketing for Four Seasons Resort Dubai at Jumeirah Beach and Four Seasons Hotel Dubai International Financial Centre, before joining Whistler in 2017 and rising through key leadership roles.

"Chelan's strategic vision, unwavering commitment to service excellence, and genuine care for our people have played a defining role in shaping how we welcome and serve our guests," says Antoine Chahwan, President, Hotel Operations, Americas. "His global perspective and deep understanding of what defines exceptional service will be a tremendous asset as we continue to elevate the guest experience in Toronto." 

Under Chelan's leadership in Whistler, the Resort achieved several notable accolades, including being recognized with 2 Michelin Keys in 2025, awarded #1 Resort in Canada by Condé Nast Traveler Readers' Choice Awards, and #1 Resort in Canada by Travel + Leisure World's Best Awards.

"I am honoured to take on this role at Four Seasons Hotel Toronto, the flagship property and birthplace of the Four Seasons brand," says Chelan Goonetilleke, General Manager, Four Seasons Hotel Toronto. "I look forward to carrying on our tradition of warm, genuine hospitality that reflects Canada's welcoming spirit and the vibrant energy of this world‑class city."

Outside of work, Chelan looks forward to immersing himself in Toronto's vibrant culinary scene, discovering new cocktail bars, and exploring the city's many golf courses in summer.

SOURCE Four Seasons Hotel Toronto

Toronto, ON—Atlific Hotels is pleased to announce the addition of Oak Island Resort & Conference Centre to its management portfolio, effective February 17, 2026. Located on Nova Scotia’s South Shore with sweeping views of Mahone Bay, the resort is recognized as a longstanding coastal retreat offering full-service amenities perfect for leisure, group and business travellers.

Observance Being Recognized Internationally with Events and Initiatives 

Potomac Falls, Va.—Today, Destinations International (DI), the world's leading association representing destination organizations and convention and visitors bureaus (CVBs), joins the industry in marking the second annual Destination Professionals Day, honoring the leaders and organizations that drive tourism, economic growth and community vitality worldwide.

Destination organizations around the world will be recognizing the day with local events and initiatives. This year's observance is further distinguished by official recognition of February 19 as Destination Professionals Day in a greeting from Canadian Prime Minister Mark Carney and proclamations signed by Illinois Governor JB Prizker, Wyoming Governor Mark Gordon and other elected leaders that underscore the broad economic and community importance of the destination sector across borders.

In his greeting, Prime Minister Carney notes that "Destination Professionals Day offers a wonderful opportunity to highlight the important role professionals in the tourism industry play in our communities and to recognize the tireless efforts of those who work in this vital sector." He thanked Destinations International for organizing the recognition and "for promoting excellence in the industry."

Governor Pritzker formally proclaimed February 19, 2026, as Destination Professionals Day in the State of Illinois "to gain recognition for the important contributions of the sector and those who work in it." Governor Gordon encouraged his state's residents to "recognize and appreciate the contributions of destination professionals, destination organizations, and tourism partners who help strengthen Wyoming's communities and economy."

First launched internationally in 2025, Destination Professionals Day was created to mark the founding of the world's first destination organization on February 19, 1896, in Detroit, Michigan. What began as a bold effort to attract conventions has grown into a global industry that strengthens local economies and enhances quality of life in communities around the world.

"Destination professionals are catalysts for economic opportunity and community alignment," said Don Welsh, president & CEO of Destinations International. "The recognition from national and state leaders reinforces what we know to be true — destination organizations are essential infrastructure for economic development, talent attraction, global competitiveness and community vitality. This day celebrates the professionals who bring that mission to life every day."

A Global Industry with Local Impact

From a single organization formed in 1896, the sector has expanded to more than 10,000 destination organizations worldwide, representing destination marketing organizations (DMOs), convention and visitors bureaus (CVBs), tourism boards, sports commissions and film offices. Collectively, these organizations support an industry that accounts for hundreds of millions of jobs globally and contribute significantly to GDP in communities of every size.

Destination Professionals Day serves three primary purposes:

• Celebrate Impact: Recognize the economic and social contributions of destination professionals.
• Elevate Awareness: Highlight the evolving role of destination organizations as community leaders, conveners and stewards.
• Inspire Future Talent: Showcase diverse and rewarding career pathways to attract the next generation of professionals.

More information is available online. 

About Destinations International

Destinations International is the world's largest and most trusted resource for destination organizations, convention and visitors bureaus (CVBs) and tourism boards. With over 10,000 members and partners from more than 770 destinations worldwide, the association represents a powerful forward-thinking and collaborative global community. For more information, visit www.destinationsinternational.org.